YERBALUXE^®-CROWN harnesses the vibrant spirit of South America. Rooted in the ethos of cultural diversity, resilience, union and adaptability, Ilex paraguariensis embodies the energy to redefine the hair vibe with its biohacking expertise. YERBALUXE^®-CROWN is derived from organic and upcycled mate fanning (tea dust) from the heart of South America. It is rich in caffeine, powerful anti oxidants and a spark of traditional heritage.

Our hair experience stress daily, even in the tranquillity of sleep. Since damaged hair cannot be repaired, it needs a supportive daily hair care routine to keep the locks healthy, vibrant and full of life. YERBALUXE^®-CROWN captures the magic of Ilex paraguariensis and tackles the problems of daily and nightly hair care routines for several hair types.

Ex-vivo studies have shown that YERBALUXE^®-CROWN is capable to change the sound of the hair. It reduces frizz, restructures damage, locks-in hydration, untangles the hair, improves hair softness, improves hair resilience and defines curls after just one shampooing in hair type V, III and I. Furthermore, it protects effectively ceramides upon heat stress in hair type I.

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